Juan Lobo Tequila

The wolf, in old Aztec lore, was believed to have guided brave warriors through the underworld - One has guided you here. From five generations of agave farmers, Juan Lobo Tequila is handcrafted in the Highlands of Jalisco, Mexico. Enriched in tradition, slow-cooked in brick ovens, fermented to classical music, and distilled in copper pot stills. Our careful process delivers a smooth, full-bodied spirit abounded with aroma and flavor. Welcome to the pack. Welcome to Juan Lobo Tequila.

Our Process

Inception

Juan Lobo Tequila is born in the highlands region of Jalisco, in a quaint town called Arandas. Horses and livestock roam the land, the sweet aroma of roasting agave envelopes the atmosphere, and the red clay in the los altos region provide slightly sweet and floral notes to our tequila.

Harvesting

Five generations of agave farmers, the Vivanco family, expertly tends to the land and hand-selects the agave deemed ready for the Juan Lobo Tequila flavor profile. Once the jimadores have selected the Juan Lobo Tequila piñas, they use a sharp tool called a coa to trim the outer leaves to a precise length before transferring them into large brick ovens.

Roasting

The piñas are then placed in a large, brick oven for a long and slow cooking process often lasting more than 48 hours. The steam softens the piña and sweet agave nectar flows from its veins, then the piñas are placed in a mill to separate the fibers from the juice.

Fermenting

The juice produced from the roasting period is placed in a large vat and introduced with champagne yeast to develop the intricate flavor of Juan Lobo Tequila. For more than 200 hours, our tequila harmonizes with the elements in the air such as the ash, citrus from surrounding trees, oxygen, and a surprising additive: classical baroque music. Juan Lobo Tequila ferments in concert with classical music, which provides more structure on a molecular level and an end product created in harmony.

Distillation

Juan Lobo Tequila is distilled in copper pot stills, which naturally removes any unwanted elements from our end product. Once we have introduced enough oxygen and tweaked the alcohol by volume just right, our product can go in one of two directions: We can either send the juice to the barrel room to age or bottle the beautiful blanco tequila. This is where Juan Lobo Tequila Blanco is born.

Juan Lobo Tequila Blanco

UNRESTED

For the agave purest, Juan Lobo Tequila Blanco exhibits a bright, well-balanced flavor that begins with a blend of floral sweetness with a touch of citrus and finishes with a light, peppery note.

Resting

What’s left of the Blanco tequila is sent to our barrel room to age. We place the tequila in single use, medium-roasted, Jack Daniels bourbon barrels where the floral and fruity flavors of our tequila are introduced to the roasted wood that once held Tennessee whiskey. After 7 months, Juan Lobo Tequila Reposado (rested) is born.

Juan Lobo Tequila Reposado

Aged for 7 months

The golden color of Juan Lobo Tequila Reposado is a result of our aging process in single-use Jack Daniels barrels. You’ll notice a perfectly-balanced flavor of sweet, cooked agave and woody notes from the barrel finished with a round, vanilla taste.

Aging

American Oak barrels will continue to age in our perfectly controlled barrel room set at an exact temperature and humidity level for 22 months. Once aged to perfection, Juan Lobo Tequila Añejo is born.

Juan Lobo Tequila Añejo

Aged for 22 months

A beautiful dark, amber color with flavor notes of vanilla, plum, dried fruits, and honey that finish with a bite of pepper, our Juan Lobo Tequila Añejo is a perfect blend of luxury and grit.

Get the best. Forget the rest.

The entire Juan Lobo Tequila process is made with expertise, tradition, passion, and respect to the ancestral drink.

100% Blue Agave

Juan Lobo Tequila is created with 100% blue agave harvested by fifth generation agave farmers. Our estate-grown agave is born in rich, red clay soil in the cool climate of the Highlands region of Jalisco, Mexico.

Copper Pot Stills

Our distillation process occurs in copper pot stills, which deliver the ultimate flavor and aroma you come to expect from a luxury spirit due to copper's unique heat conducting abilities and flavor enhancement.

Born in the Highlands

There are so many variables in place to create a signature tequila flavor. Juan Lobo Tequila was born in the highlands region of Jalisco, Mexico with soil that provides a sweeter, more floral flavor than the rest.

Distilleria el Ranchito

The Juan Lobo Tequila distillery is nestled within a quaint and picturesque ranch in Arandas abounding with horses, livestock, and the spirit of a cowboy's way of life.
  • 100% Blue Agave

    Juan Lobo Tequila is created with 100% blue agave harvested by fifth generation agave farmers. Our estate-grown agave is born in rich, red clay soil in the cool climate of the Highlands region of Jalisco, Mexico.
  • Copper Pot Stills

    Our distillation process occurs in copper pot stills, which deliver the ultimate flavor and aroma you come to expect from a luxury spirit due to copper's unique heat conducting abilities and flavor enhancement.
  • Born in the Highlands

    There are so many variables in place to create a signature tequila flavor. Juan Lobo Tequila was born in the highlands region of Jalisco, Mexico with soil that provides a sweeter, more floral flavor than the rest.
  • Distilleria el Ranchito

    The Juan Lobo Tequila distillery is nestled within a quaint and picturesque ranch in Arandas abounding with horses, livestock, and the spirit of a cowboy's way of life.

Our Distillery

You might notice on our label, there’s a distinction that sets us apart from the other tequilas you’ve ever seen - It says “NOM 1414”. That number designates our origin, our distillery. The Vivanco family distillery is nestled in the highlands region of Jalisco in a town called Arandas. A distilleria el ranchito, our distillery houses livestock, fifth generation agave farmers, and a long line of tradition to create the distinct, smooth flavor of Juan Lobo Tequila.

Jon Wolfe

Nationally touring country singer, Jon Wolfe, received the affectionate nickname of Juan Lobo from his fans after more than a decade touring across the United States. Wolfe decided to go in search for the perfect tequila - One that held true to the ancient traditions of the Mexican craft, had character to stand above the rest, and delivered the ultimate taste without any additives. More than two years passed while Jon perfected the flavor profile now known as Juan Lobo Tequila.

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