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Best known for songs like “Boots on a Dance Floor” and “Play Me Something I Can Drink To,” Jon Wolfe’s catalog of cheery party anthems seems like an obvious fit for a booze venture. Though he may have been born and raised in Oklahoma, it was the following Wolfe garnered in Texas that ultimately inspired his entry into the agave spirits space. It’s worth noting at this point in the list that fellow country-turned-tequila entrepreneurs Midland and Strait also hail from the Lone Star State.
Wolfe’s brand, dubbed Juan Lobo, is a comedically blunt translation of his first and last name into Spanish. Naturally, its logo depicts a wolf wearing a sombrero. Above it, the vague tagline “Get The Best, Forget The Rest.”
Hidden within this run-of-the-mill bottle is some great juice, arguably one of the most overlooked tequilas in a genre stuffed to the brim with celebrity competitors. We’ll cut right to the chase and commend the brand’s Añejo, distilled using Champagne yeast before aging 22 months in single-use American oak barrels. Heady aromas of barrel spice and butterscotch give way to a sweetened palate that delivers dried fruit, roasted agave and honey. Did we mention it only costs $60?
